World Courant
Wallace “Wally” Amos, founding father of the chocolate chip cookie model Well-known Amos, has died. He was 88.
Amos died Tuesday at this residence in Honolulu, his kids Shawn and Sarah Amos advised the New York Occasions. The trigger was problems of dementia.
Born on July 1, 1936, in Tallahassee, Fla., Amos moved to Harlem in his early teenagers to reside together with his aunt, Della Bryant, who would bake cookies for him.
After serving within the Air Power from 1954 to 1957, Amos returned to New York and joined the William Morris Company. He began within the mailroom and labored his method up the ranks to turn into the company’s first Black expertise agent. He notably signed Simon and Garfunkel and labored with Motown artists such because the Supremes, Diana Ross, Sam Cooke and Dionne Warwick.
In 1967, Amos moved to Los Angeles, the place he started to bake as a pastime as he struggled to arrange his personal private administration firm.
“I began to bake as a interest; it was a type of remedy,” Amos advised the New York Occasions in 1975. “I might go to conferences with file firms or film folks and produce alongside some cookies, and fairly quickly everyone was asking for them.”
With the assistance of a $25,000 mortgage from his superstar buddies, music legends Marvin Gaye and Helen Reddy, Amos opened the primary Well-known Amos retailer on Sundown Boulevard in LA. The bite-sized cookies, derived from a recipe Amos discovered from his aunt, have been recognized for his or her pure elements and lack of preservatives. Well-known Amos offered $300,000 value of cookies its first yr and reached $12 million in income by 1982.
On account of mismanagement and monetary struggles, Amos regularly offered off fairness stakes in Well-known Amos by way of the mid-to-late ’80s. In 1988, he offered the rest of the cookie model to a non-public fairness agency, the Shansby Group, for $3 million. Amos went on to promote baked items below different names, together with Uncle Noname, Uncle Wally’s Muffin Co. and the Cookie Kahuna.
Outdoors of the Well-known Amos cookie empire, Amos appeared as a visitor on the tv collection “The Workplace,” “Taxi” and “The Jeffersons.”
Amos is survived by his spouse, Christine Harris-Amos, and youngsters Shawn, Sarah, Gregory and Michael.
Well-known Amos Cookies Founder Was 88
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