Global Courant 2023-05-09 19:00:22
Beauty products, perfumes and easy-to-transport appliances are, among others, the categories of products whose demand increased in at least the last month, in view of the celebration of Mother’s Day, on May 10, in terms of purchases online, according to some importers and ecommerce operators.
Carlos Alejandro López, assistant manager of the online store GuatemalaDigital.com, said that, with a view to Mother’s Day, the categories that were most activated in e-commerce are perfumes, beauty products, and multivitamins.
“The categories of perfumes, beauty products have a growth of 50% in this period. Additionally, kitchen or craft accessories that cannot be found in the country are highly demanded by our customers. Gift-wrapped products increased 18% in May,” López explained.
For his part, Lesther Cerna, manager of the online store Bingua.com, said that the products that have grown in volume on the occasion of the celebration of mothers are mainly related to household appliances that are easy to transport, including percolators, blenders, irons and electronics devices.
According to Cerna, unlike other seasons of high levels of offers, online purchases related to the Mother’s Day celebration remain relatively stable in relation to transactions during the year, and at most they increase between 6% and 7%. .
new gifts for mom
Although surely this May 10 there will be no shortage of flower arrangements, balloons, cakes and clothes, each time, gifts for mom have been changing in recent times, mainly with the emergence of digital products.
Both Cerna and López agreed that electronic devices, mainly those related to smart devices, have recently become the new favorite products to give away on May 10.
“Smart devices that are used for the home are the ones that are beginning to be requested the most right now. For example, smart microwaves, where a person can operate the microwave with their cell phone from an app. And thus, there is a great variety of new devices for mass consumption”, said Cerna.
“I would tell you that there are more devices that use Alexa, for example, and that they are used for the home,” added the manager of Bingua.com.
Meanwhile, López indicated that through the plus membership of GuatemalaDigital.com, which is an unlimited delivery service on purchases on its website and its new return collection service, storage and network devices are the best sellers. from January to date, and they stand out as the categories of products other than the conventional ones of these dates.
Changing Gift Buying Culture
According to Cerna, e-commerce has become an increasingly preferred shopping channel for Guatemalans, and it is mainly for three reasons that represent a paradigm shift in shopping: the cost, if it is cheaper, then they buy it online; the availability of the product, if the product that you want to buy physically is not in stock, you buy it online.
And finally, saving time, online purchases are made after working hours and from the comfort of home, since people prefer to avoid wasting time looking for parking or going to more than one store if they don’t find the gift in a first point.
According to the 4th National Study of Electronic Commerce in Guatemala, by the Chamber of Commerce (CCG), in 2022, international online purchases totaled some $S$262 million, a growth equivalent to 19% compared to 2021; online sales in national stores totaled US$535 million, 36% more than the previous year; and 15,150 online stores were registered.
