Global Courant
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In South Africa, where approximately 22million people – about one-third of the country’s population, according to Statista – use a smartphone, developing and launching an app could either be a taxing yet rewarding venture, or a failure.
Take Eagle Intelligent Health, a secure telehealth platform that allows patients to connect to skilled South African doctors in the app from anywhere, regardless of location, for example.
Arvind Raichur, CEO and co-founder of Eagle Intelligent Health, recognised a market gap through personal experience. While caring for his mother, Raichur witnessed the difficulty of accessing and digesting electronic health records (EHRs), which became apparent and highlighted the critical need for easily accessible, understandable, and shareable information.
Inspired by this, Raichur developed an app that provides an updated summary of conditions, medications, and allergies, helping enable effective advocacy and optimal care for patients.
“It is easy to conceptualise and create something you believe in, however, hitting the ground running to create a sellable app is a process that requires patience and resilience,” he says.
Raichur provides five of his top considerations to successfully launch an app, if you are a tech entrepreneur:
Ensure that there is a need for your product (app)Before diving into app development, validate the demand for your app in South Africa. Conduct thorough market research to identify existing gaps and pain points that your app can address. Consider factors such as local demographics, cultural preferences, and emerging trends. Engage with potential users, gather feedback, and refine your app’s concept accordingly. By understanding the market needs, you can tailor your app to meet South African users’ expectations and increase its chances of adoption.
Surround yourself with the best talentSeek out top talent with expertise in relevant technologies and an understanding of the South African market. Look for individuals who possess a mix of technical skills, creative problem-solving abilities, and cultural sensitivity. Collaborating with professionals who understand the local context can help you overcome challenges specific to the South African market, and drive innovation within your app development process.
Encourage open communication, collaboration, and creativity within your team. Emphasize the importance of diversity and inclusion, as South Africa is a multicultural society with diverse perspectives. A positive work environment will not only enhance productivity, but also attract and retain top talent. It will also help establish a positive brand reputation, which can contribute to your app’s success in the market.
Embrace continuous improvementRecognise that app development is an iterative process. Technology and user preferences evolve rapidly, and it is crucial to adapt to stay ahead. Monitor user feedback, track analytics, and gather data to identify areas for enhancement. Regularly release updates and new features to address user needs and expectations. Stay informed about the latest technological advancements and industry trends, and be prepared to adapt your app accordingly.
Seize every opportunityBe open to exploring new ideas and meeting with various individuals, even if it may not initially seem relevant. Each interaction can provide valuable insights, uncover unforeseen opportunities, or help identify potential threats. Engage with local tech communities, attend industry events, and build relationships with potential partners, investors, and influencers. Be open to strategic partnerships and collaborations that can help you expand your reach and user base. Additionally, keep an eye on government initiatives and policies related to technology and entrepreneurship, as they may offer incentives or support programs that can benefit your app’s launch and growth.
Building a successful app requires more than just a great idea. By considering these essential tips and drawing inspiration from those who have succeeded, aspiring app developers can increase their chances of creating an app that meets users’ needs and makes a meaningful impact in the industry.
Developing a Mobile App? Top 5 Considerations to Make it a
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