Global Courant
She is considered an influencer who uses TikTok, Instagram and YouTube to make financial education fun for young audiences.
Kyla Scanlon, 26, is a former options trader and the founder of Bread, a company that produces videos and skits that go viral.
“I will pretend to be (Federal Reserve Chairman) Jerome Powell (or) pretend to be other stocks,” Scanlon told CNBC’s “ETF Edge” this week. “That gets people really involved, because they’re like, ‘Oh, that’s funny. I can look at it and laugh’… That’s what makes finance really human and brings people in in a way that they wouldn’t normally to expect.”
Her content focuses on helping young people understand how different economic topics affect them.
“When we talk about the Federal Reserve, it’s often very abstract. For example, they raise interest rates, but what does that actually mean?” Scanlon said. “People want to know how things directly affect them.”
One of her viral videos talks about the prevalence of “doomerism.” She describes it as a pessimistic view of life and economics focused on everything that goes wrong.
“It’s a really enticing philosophy for people to subscribe to because it kind of removes agency from your life,” said Scanlon, who wants to give her audience more insight into hot-button Wall Street issues, including the job market. , inflation and recent bank failures.
At the end of this week, Scanlon has nearly 166,000 followers on TikTok, more than 156,000 on Twitter, and 28,000 YouTube subscribers.
