LinkedIn is testing a TikTok-like feed for vertical video

Norman Ray
Norman Ray

International Courant

LinkedIn is testing a brand new feed of TikTok-like vertical movies. The function has not been publicly introduced nevertheless it has been noticed by customers in current days and the corporate confirmed the checks to TechCrunch.

Based on a screenshot shared by Instagram worker Jenny Eishingdrelo and a video posted to LinkedIn by influencer advertising exec Austin Null, the brand new feed will seem in a separate “video” tab within the LinkedIn app. Customers will be capable to scroll vertically to maneuver between clips, very similar to TikTok or Instagram Reels.

It isn’t the primary time the corporate has jumped on a stylish format. LinkedIn beforehand experimented with a Tales function for disappearing posts. That function lasted lower than a 12 months, though the skilled community hinted on the time that it wasn’t executed with its video experiments, saying it was working “to evolve the Tales format right into a reimagined video expertise throughout LinkedIn.”

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Presumably, LinkedIn is hoping the feed will showcase content material from its ranks {of professional} creators and thought leaders, lots of whom are already posting movies to their feeds. Nevertheless, it is not clear how most of the web site’s customers are interested by a devoted video feed for workplace-related content material.

LinkedIn is testing a TikTok-like feed for vertical video

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