Global Courant 2023-04-18 05:42:51
EXCLUSIVE: The team of Florida Republican Governor Ron DeSantis released a new video Monday mocking Bud Light for the brand’s recent partnership with transgender TikTok influencer Dylan Mulvaney.
Entitled “Real Men of Women’s Sports,” the video parodies Bud Light’s “Real Men of Genius” campaign of the late 1990s and early 2000s, and is part of DeSantis’ larger “Freedom Heavy” marketing effort.
“Team DeSantis presents real men of women’s sports,” says the voice in the video, in the same style as Bud Light’s “Real Men of Genius” call and response script. The video features clips of Lia Thomas and other transgender athletes competing in their respective sports.
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“Today we recognize the men who hacked the system,” the video says jokingly, as another voice sings, “Hacked the system!”
“Once mediocre with the men, now the cream of the crop with the ladies. From mediocre to champion!” it says. “You couldn’t make it with the boys, so you pushed women off the podium. Real men steal first place!”
“Because without you, sport would be fair. Without you, women’s sport would be for, well, women,” it says.
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Trans activist Dylan Mulvaney (left) and Republican Florida governor Ron DeSantis (right). (Associated Press)
Anheuser-Busch faced sharp backlash earlier this month when it was revealed that Bud Light would be showing Mulvaney’s face as a way to celebrate the “365 Days of Girlhood” milestone the trans activist recently achieved.
Long-term and loyal consumers rebelled against the brand according to bar owners and beer industry experts from around the country following the partnership, which resulted in Anheuser-Busch losing $5 billion in value.
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Transgender athlete Lia Thomas looks on after winning the Women’s 500 Yard Freestyle during the 2022 NCAA Division I Women’s Swimming & Diving Championship at the McAuley Aquatic Center on the Georgia Institute of Technology campus on March 17, 2022 in Atlanta, Georgia. (Mike Comer/NCAA Photos via Getty Images)
DeSantis is reportedly considering a candidate for the White House in 2024, but has yet to announce his decision on whether to launch a campaign. However, he is still one of the harshest critics of the “awakened” ideology as governor.
Lindsay Kornick of Fox News contributed to this report.
Brandon Gillespie is an associate editor at Fox News. Follow him on Twitter at @brandon_cg.
