The Boring Telephone is a nostalgic branding train by HMD and Heineken

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HMD actually needs us to have extra enjoyable. Earlier this yr, it introduced a collaboration with Mattel on an upcoming Barbie flip telephone. Now, it is teaming up with Heineken and artistic agency Bodega on one other effort designed to faucet into nostalgia: the Boring Telephone. There are extra particulars on Heineken’s web site — which you will should be no less than 21 to view — however principally it is a translucent flip telephone with no apps, simply good retro vibes that will help you join with your mates over a chilly one.

The Boring Telephone is outwardly actual — I do know, I used to be skeptical, too — however it’s going to solely be obtainable by giveaways and is not occurring sale. It is a restricted version run and Heineken’s web site signifies 5,000 might be made. There is a 2.8-inch QVGA show on the within, a 1.77-inch show on the skin, a 0.3-megapixel digital camera, and a 3.5mm headphone jack. It helps calling and texting by way of 2G, 3G, and 4G, however good luck discovering a functioning 3G community wherever within the US.

Specs are inappropriate, although; the Boring Telephone is a advertising and marketing stunt and, truthfully, a reasonably enjoyable one. If you happen to want navigation, Heineken’s promotional web site suggests that you just textual content your mates for instructions. You can even play Snake in a nod to HMD’s Nokia license. And as soon as once more, translucent tech is within the information. Name it a comeback.

The Boring Telephone might be obtainable by social media giveaways within the UK, with different markets to comply with later within the yr. And in the event you do not occur to win one, you can obtain an app that “turns smartphones boring” beginning in June. Join on Heineken’s web site to remain on high of all issues Boring Telephone.

The Boring Telephone is a nostalgic branding train by HMD and Heineken

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